I was born in Buenos Aires on Saturday, October 25, 1975.
I started playing piano 🎹 at 9 years old.
At age 20 I produced my first album for Sony Music, obtaining more than 15 platinum and gold records and 1 Latin Grammy as an artistic producer. 🏆
I study 👨🎓 Jazz Composition at Berklee College of Music in Boston with a Fulbright Scholarship.
When I graduated I moved to New York 🗽 where I produced records and played keyboards in several projects.
There I also recorded my first album: "Doña Furia Gaucha".
In New York I formed a family 👨👩👧👦 and decided to return to Buenos Aires ✈️ in 2005, where I founded the first digital record label & distributor in Argentina: Limbo Music. We also created the first independent music tour festival around the city , Limbo Fest, promoting a wide range of independent artists of all musical genres.
In 2009, the British Council selected me as cultural entrepreneur of the year and I developed UnConvention Factory from UK in Argentina. In 2010, the Ministry of Culture of Argentina called me to develop the music industry sector of the first Latin American Cultural Industries Market, MICA. We developed the first Music Hackathon 👨💻 🎛️ in Latin America. 😀
I gave conferences 🎤 about musical innovation in Sonar + D, Pecha Kucha, Wobi, Telefonica, The Great Escape (UK), The Future of Business (La Nación @ MALBA), among others. I developed an interactive App 📱 together with Motorola for the Roger Waters concert, "The Wall".
I had the honor of producing the posthumous album of Mercedes Sosa, "Ángel", 📀 as well as the album "Canciones Prohibidas" uniting generations of mainstream with emerging artists.
I recorded two more albums of my own: "#Cosecha" (the first interactive album with a QR code as a cover) and "El Arte de lo Posible", my first solo piano album.
In 2016, along with my brother and partner Rómulo Sanjurjo, we created SoL® The Music Network, promoting business opportunities to companies, artists, festivals and producers in Latin America and Europe in professional networking events 🤝.
Now, I live in Madrid.
I'm happy. 😀