born in Buenos Aires on Saturday, October 25, 1975
started playing piano 🎹 at 9 years old
produced my first album for Sony Music at the age of 20, obtaining more than 15 platinum and gold records and 1 Latin Grammy as an artistic producer 🏆
gratuated 👨🎓 in Jazz Composition at Berklee College of Music in Boston with a Fulbright Scholarship
moved to New York 🗽 where I produced records and played in several projects
recorded my first album: "Doña Furia Gaucha"
formed a family 👨👩👧👦 and decided to return to Buenos Aires ✈️ in 2005, where I founded the first digital record label & distributor in Argentina: Limbo Music
created the first independent city tour music festival , Limbo Fest, promoting independent artists of all musical genres
British Council selected me as cultural entrepreneur of the year and I developed UnConvention Factory from UK in Argentina
The Ministry of Culture of Argentina called me to develop the music industry sector of the first Latin American Cultural Industries Market, MICA
developed the first Music Hackathon 👨💻 🎛️ in Latin America 😀
gave conferences 🎤 about music innovation in Sonar + D, Pecha Kucha, Wobi, Telefonica, The Great Escape (UK), The Future of Business, among others. I developed an interactive app 📱 together with Motorola for the Roger Waters concert, "The Wall"
produced the posthumous album of Mercedes Sosa, "Ángel", 📀 as well as the album "Canciones Prohibidas" uniting generations of mainstream with emerging artists
recorded two more albums of my own: "#Cosecha" (the first interactive album with a QR code as a cover) and "El Arte de lo Posible", my first solo piano album
created SoL® The Music Network, along with my brother and partner Rómulo Sanjurjo, promoting business opportunities to companies, artists, festivals and producers in Latin America and Europe in professional networking events 🤝
completed the altMBA course with Seth Godin.
now in Madrid