I was born in Buenos Aires on Saturday, October 25, 1975.
I started playing the piano 🎹 at 9 years old.
At age 20 I produced my first album for Sony Music, obtaining more than 15 platinum and gold records, 3 Gardel awards and 1 Latin Grammy as an artistic producer. 🏆
I went to study 👨🎓 Jazz Composition at Berklee College of Music in Boston with a Fulbright Scholarship.
When I graduated I moved to New York 🗽 where I produced records and played keyboards in several projects.
There I also recorded my first album: "Doña Furia Gaucha".
In New York I formed a family 👨👩👧👦 and decided to return to Buenos Aires in 2005, where I founded the first digital label / distributor in Argentina: Limbo Music. We also created the first independent music traveling festival in the city of Buenos Aires, Limbo Fest, giving space to a wide variety of independent artists of all musical genres.
In 2009, the British Council selected me as cultural entrepreneur of the year and I developed the UK UnConvention Factory in Argentina. In 2010, the Ministry of Culture of Argentina called me to found the music industry sector of the first Latin American Cultural Industries Market, MICA, which later grew in MICSUR. We developed the first Music Hackathon 👨💻 🎛️ in Latin America.
I gave conferences 🎤 about musical innovation in Sonar + D, Pecha Kucha, Wobi, Telefonica, The Great Escape (UK), The Future of Business (La Nación @ MALBA), among others. I developed an interactive App 📱 together with Motorola for the Roger Waters concert, "The Wall" at the River Plate Stadium.
I had the honor of producing the posthumous disc of Mercedes Sosa, "Ángel", 📀 as well as the album "Canciones Prohibidas" uniting generations of artists consecrated with emerging artists.
I recorded two more albums of my own in Buenos Aires: "#Cosecha" (the first interactive disc with a QR code as cover) and "El Arte de lo Posible", my first solo piano album.
In 2016 we created SoL® The Music Network, together with my brother and partner Rómulo Sanjurjo, and since then we have provided promotion and business opportunities to musicians, companies, festivals and producers in Latin America and Europe in professional networking events 🤝.
I'm happy. 😀